My son discovered this coffee on a cross county car trip, a few years ago. He brought us all a bag home for Christmas. Recently, I bought this as a gift, for him, and had a cup. It's delectably interesting and smooth. I'd highly recommend it.I really enjoy the New Mexico Piñon Coffee, and thought I'd try a few of their flavors. This one is a nice change from the Piñon flavoring of their regular brand; however, if you're looking for a distinctly chocolate flavor, this is not that. It's very very subtle, and I don't really get any spice coming through, but I really like the taste. It makes a lovely morning brew. If your looking for a more distinct chocolate flavor, I would recommend their Fudge coffee... now that one is very chocolatey!