Product Description Filmmakers Axel Danielson & Maximilien Van Aertryck (Ten Meter Tower, Jobs For All!) once again turn their cameras directly on society, this time to explore, explain and expose how our unchecked obsession with image has grown to change our human behavior.From Camera Obscura and the Lumiere Brothers all the way to YouTube and the world of social media, the film chronicles how we went from capturing the image of a backyard to a multi-billion-dollar content industry in just 200 years.With an exclusive use of archival and found footage, the film uses the very medium it examines, in a self-reflective yet hilarious montage. Review This searing and shocking examination of our popular culture, where content is king, is strongest when it scares the viewer. --RogerEbert.comHilarious, scary and essential viewing --Rolling StoneDanielson and Van Aertryck ... make the sharp point that we need to get smarter about how we process what we see. --The Movie Cricket