So I've only had it for a few days so I cant attest to its long term durability BUT I think it is really well made & I expect it to be long lasting seeing the excellent quality of it compared to other "chenille type rug mats". I have used a number of things, besides plain mats, at my front door trying to catch not only the wet snow, ice, mud, dirt, rocks, but also the ice melting pellets and annoying little seeds & nut pieces that get tracked in from a tree in our yard and NOTHING has worked. We do not wear shoes in the house but we might as well because these things get tracked in to the front mat and then tracked across the whole house by the dog and my son's socks! Just one dog outing & I saw a difference! No wet footprints across the floor! No ice melting pellets on my carpet! I can see how this traps everything & absorbs wetness immediately! This is a game changer for me! This might literally save my sanity!!!! It is of great quality - nice & thick & soft on bare feet. I can take off my snow boots and not feel one bit of dampness on my feet! The backing is a nice thick quality rubber backing that grips nicely - no sliding or slippage at all! Like I said it is thick, but does not get in the way of the front door - it still opens & closes just fine over it. I got the 35x26 large size (in Mist color) which is perfect for my entryway as a mat for normal weather but I definitely would like the runner for winter so the first part of my carpet is protected and there's more room for snowpants and snow boots to come off without us huddling on a little mat at the doorway so I just saw the runner (in Mist) is $20 off so I had to take advantage and order it! I normally wouldn't spend that much but after trying out this large size, it's totally worth my sanity!!! The large size is reasonably priced for sure. And because it works so wonderfully i don't think the runner is OVER-priced, but it is above what I am comfortable spending; however w/ the $20 discount and given it is twice the size of this one I will take it! I would not have been able to purchase it had it not been on sale tho. I also just purchased the shammy towel also because this will be a great combo for wiping off the dog after he runs thru 2 ft of snow each time we go outside!! Thank you for making a wonderful product- I hope it holds up for a very long time as I expect it should.UPDATED: So I ordered the runner after loving the large mat so much...for some reason I mistakenly thought the large was 30x26 but it is not...it is 35x26 so when I ordered the runner (30x60) I thought they would be the same width but that was my mistake I got myself confused. I was hoping to use the runner in the same spot as the large mat at the front door just have it come out longer for the winter weather would be helpful. But it was too narrow for my purpose so I kept the large at the front door to continue using as a mat and the runner opposite it at the very first part of my carpet where my shoe tray is and all our outdoor stuff gets dropped! So this works out just as well because I just needed something to cover that portion of my carpet so we don't have to huddle on 1 tiny mat at the door with the dog when trying to take off snow boots/shoes, snow pants, wipe the dogs paws off etc. So now we have extra room to do that and my carpet will not get ruined! I love it! I added the 3rd pic to see the large mat & runner comparison. The scooter and show tray are covering part of the runner but it does go all the way to the wall.