This is a great price for real Jamaican Blue Mountain coffee. Yeah, sure, it looks expensive compared to what you see on the supermarket shelves. And it is. But you're getting one of the finest coffees in the world for your money. There are only a handful of importers actually authorized to bring real Jamaican Blue Mountain into the US, and Coffee Roasters of Jamaica is one of them.Coffee Roasters of Jamaica's Blue Mountain is deeply roasted, but not burned, and unlike certain other sellers out there whom I won't mention by name, it's fresh beans, not stale. (Yes, there are other brands out there — conspicuously cheaper brands — selling stale beans with almost no flavor. Don't be tricked into thinking you're getting a bargain. You're not.) The flavor is full and rich, but not bitter. Don't skimp on the coffee; you don't want to over-extract it. It makes a great espresso, if you have a good espresso machine and a good grinder. Don't be misled by the rustic burlap bag; there's an airtight ziplock bag inside there to keep the coffee fresh.