COUNTER CULTURE COFFEE For over 25 years, Counter Culture Coffee has relentlessly pursued coffee perfection. Our commitment to coffee perfection goes beyond flavor alone. Transparent trading and ethical sourcing are deeply ingrained in our business and every coffee we roast. HOLOGRAM - 5 LB For coffee lovers seeking multidimensional flavor Your favorite whole-bean coffee is now in a 5 lb bag so you never run out! Hologram is medium-roasted to highlight the coffee beans' natural characteristics while bringing out a rich complexity. Tantalizing notes of ripe fruit and chocolate create a multidimensional flavor experience that’s as complex as it is approachable. One 5 lb bag brews 165 perfectly brewed 8 oz cups. That’s about $0.60 per cup! Tasting notes: Fruity, milk chocolate, syrupy A medium-roast blend of natural sundried and washed processed coffees QUALITY We set the standard for the best coffees by driving innovation at every step of the supply chain. SUSTAINABILITY We take action to invest in the environment and people through collaboration, communication, and transparency. EDUCATION We cultivate and exchange knowledge to empower people to create extraordinary coffee experiences. Big Trouble Fast Forward Forty-Six Hologram Slow Motion Add to Cart Add to Cart Add to Cart Add to Cart Add to Cart Customer Reviews 3.5 out of 5 stars 9 3.5 out of 5 stars 9 3.5 out of 5 stars 9 3.5 out of 5 stars 9 3.5 out of 5 stars 9 Price $100.00$100.00 $100.00$100.00 $105.00$105.00 $105.00$105.00 $105.00$105.00 Size 5 lb, 12 oz 5 lb, 12 oz 5 lb, 12 oz 5 lb, 12 oz 5 lb, 12 oz Flavor Profile Caramel, nutty, round Nutty, sweet, creamy Dark chocolate, sweet, full-bodied Fruity, milk chocolate, syrupy Molasses, coca, smooth Roast Medium Light Dark Medium Medium Organic no data ✓ ✓ no data ✓ Caffeinated ✓ ✓ ✓ ✓ no data Country of Origin Varies Seasonally Varies Seasonally Varies Seasonally Varies Seasonally Varies Seasonally The Perfect Cup, Every Time YOU BREW YOU From pour-over to espresso, you can use any brewing method for any coffee. Start with 1 gram of coffee for 17 grams of water for most brewing devices. Experiment with more or less coffee to find the perfect brewing ratio for you! KEEP IT FRESH Keep whole-bean coffee in an airtight container, out of direct sunlight and away from heat and moisture. GRIND IMMEDIATELY BEFORE BREWING All of our coffees are whole-bean, allowing you to grind the coffee to your desired coarseness while ensuring optimal freshness and flavor. NOT TOO HOT Brew with filtered water that is heated to between 195º and 205º Fahrenheit.