I simply couldn't rationalize the cost of the name brand, heavily marketed, die-cutting machines so I told myself I did not need one and would not buy one. Of course, a large percentage of the online card-making videos use embossing or die-cutting in some way, so my resolve was sorely tested! I'd purchased a Bira stamping platform when I wanted one (also after a battle of want vs. need!) and also found the prices of the name brand ones ridiculous and I was pleased with the function and quality. So, when I saw that there was a die-cutting machine from Bira, and the price seemed reasonable, I ordered it. I'm happy to have it and have been successful cutting and embossing with any brand dies and folders. I actually think the Bira is better with its adjustable pressure than the brands that have to be shimmed. So, if you don't care about the name printed on the machine and just want to get the job done, I would definitely recommend the Bira.