This is the best coffee I've bought granted that I am not a connoisseur. So good that I cannot drink crap from any popular establishment. Fastfood coffee tastes burnt, Starbucks tastes like water with one coffee bean in it. This coffee has favor profiles that I enjoy. It's dark, full bodied, not bitter and strong. It is very smooth. I drink mine black and even when it is strong it's still smooth. Adding creamer and sugar if you like that, elevates everything. The main body is what you will notice and those other additives are only there to elevate it. If you are drinking coffee where the creamer and sugar is needed then possibly think about this brand. The main character is all you need, and for some more creativity and pizzazz this will do that too.