I have been drinking death wish dark roast for a few years now but it is too dark for my husband’s flavor profile as he always prefers a lighter roast but still wants strong coffee. I was so excited when I saw this brand launched a light roast. I bought him the 30 pack as a holiday present and he absolutely loves it. Has fully switched over from Dunkin…and we will be buying again as he is almost through the 30 pack!