Looking back over my Amazon account I realized I purchased this book over a year ago. It was an excellent read and really helped me have a better understanding of memberships without the hype that can come with them. I just wish I had taken action much more quickly. Six months later I was able to help a friend launch a successful membership with the help of this book and the author's blogs and podcasts. In the last few months I've been developing my own membership site and I finally joined their academy to get a boost on that project. And wow do they deliver. So my advice is to start with this book and their free podcasts and blogs. You can take those really far because they don't hold back and provide a ton of value in your journey toward a successful membership. You'll be glad you did.